.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in equity capital yearly, have increased almost $360 thousand thus far this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is because of market saturation, improved regulative pressures, as well as economic uncertainties.ADWEEK talked with 5 VCs that remain to buy adtech companies, in spite of these challenges, regarding what they are actually searching for and what they avoid. Possibly unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused modern technologies and industry-specific regions such as connected TV.